Roma: Michael Culture Workshop: Innovative services for tourism
Roma, Biblioteca Nazionale Centrale
20 March 2013 - Eventi MICHAEL-MINERVA
Biblioteca nazionale centrale di Roma
viale del Castro Pretorio, 105, ROMA
Organised by the Michael Culture Working Group on Innovative services for the general public in the framework of the AthenaPlus project
Europe is the first touristic destination in the world: in 2010, it was visited by almost half billion tourists. Cultural tourism plays a significant attraction role, and is estimated to account for around 40% of all European tourism.
Information and communication technologies have allowed the development of new services in the cultural tourism field, shifting from traditional to new ways of approaching cultural resources: digital tourism is offering great opportunities to renew and enrich the visitors’ experiences. Adapting to technologies and uses, it tends to become more and more connected to social media, geolocated, and in mobility. In the same time, it contributes to enhance cultural heritage attractiveness, sustainability and quality, and favours its accessibility.
Organized by Michael Culture Association, dedicated to cultural heritage valorization, this workshop, IN ENGLISH, aims at sharing best practices examples and innovative projects on digital tourism in Europe.
Audience: Professionals from the Cultural heritage and tourism fields, new technologies and innovative services.
9:30h – 10h
Athena+ project and Michael Culture Association
Rossella Caffo (MIBAC – ICCU, AthenaPlus Coordinator)
10h – 10:30h
Francigena Librari, Historic, cultural and religious itineraries
Adriana Martinoli (MiBAC, Direzione generale per le biblioteche, gli istituti culturali e il diritto d’autore)
10:30h – 11:00h
French projects (Marie-Véronique Leroi, French Ministry of Culture and communication)
11:00h – 11:15h Coffee break
11:15h – 11:45h
Creative Cultural Heritage project ½ Franco Niccolucci, Universita di Firenze
11:45 – 12:00
Greek projects | Gerasimou Panagiota, Maria Kotlida, Hellenic Ministry of Culture and Tourism
12:00 – 12:30
APPasseggio APP: an application targeted to “as if tourists” (Maria Teresa Natale, Associazione culturale GoTellGo)
12h30 – 13h00
Conclusions and questions and answers
This event is organised with the support of Osservatorio tecnologico per i beni e le attività culturali